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  • 《商业计划书》标准模式(下)
    来源: 作者: 发布时间:2007-08-25

    第六部分  营销策略

    产品销售成本的构成及销售价格制订的依据_______________________________

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    如果产品已经在市场上形成了竞争优势,请说明与哪些因素有关(如成本相同但销售价格低、成本低形成销售价格优势、以及产品性能、品牌、销售渠道优于竞争对手产品,等等_______________________________________________

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    在建立销售网络、销售渠道、设立代理商、分销商方面的策略与实施_________

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    在广告促销方面的策略与实施___________________________________________

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    在产品销售价格方面的策略与实施_______________________________________

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    在建立良好销售队伍方面的策略与实施___________________________________

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    产品售后服务方面的策略与实施_________________________________________

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    其它方面的策略与实施_________________________________________________

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    对销售队伍采取什么样的激励机制_______________________________________

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    第七部分  产品制造

    产品生产制造方式(公司自建厂生产产品,还是委托生产,或其它方式,请说明原因_____________________________________________________________

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    公司自建厂情况下,购买厂房还是租用厂房,厂房面积是多少,生产面积是多少,厂房地点在哪里,交通、运输、通讯是否方便_____________________________

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    现有生产设备情况(专用设备还是通用设备,先进程度如何,价值是多少,是否投保,最大生产能力是多少,能否满足公司产品销售增长的要求,如果需要增加设备,采购计划、采购周期及安装调试周期;如果需要大规模建设,是否选择“交钥匙”方式进行,“交钥匙”工程的承包机构是否提供工期、质量方面的保证,如何对这些保证加以实施?___________________________________

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    请说明,如果设备操作需要特殊技能的员工,如何解决这一问题_____________

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    简述产品的生产制造过程、工艺流程_____________________________________

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    如何保证主要原材料、元器件、配件以及关键零部件等生产必须品的进货渠道的稳定性、可靠性、质量及进货周期,列出3家主要供应商名单及联系电话。

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    主要供应商1__________________________________________________________

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    主要供应商3__________________________________________________________

     

    正常生产状态下,成品率、返修率、废品率控制在怎样的范围内,描述生产过程中产品的质量保证体系、以及关键质量检测设备_________________________

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    产品成本和生产成本如何控制,有怎样的具体措施_________________________

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    产品批量销售价格的制订,产品毛利润率是多少?纯利润率是多少?_________

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    第八部分  管理

    请说明,为保证融资项目按计划实施,公司准备今后各年陆续设立哪些机构,各机构配备多少人员,人员年收入情况。请用图表统计表示出来,附在本计划中。

     

    公司是否通过国内外管理体系认证?_____________________________________

     

    公司对管理层及关键人员将采取怎样的激励机制___________________________

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    公司是否考虑员工持股问题,请说明_____________________________________

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    公司是否与掌握公司关键技术及其它重要信息的人员签定竞业禁止协议,若有,请说明协议主要内容___________________________________________________

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    公司是否与每个雇员签定劳动用工合同___________________________________

     

    公司是否与相关员工签定公司技术秘密和商业秘密的保密合同_______________

     

    公司是否为每位员工购买保险,请说明保险险种____________________________

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    公司是否存在关联经营和家族管理问题,若有,请说明_____________________

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    公司与董事会、董事、主要管理者、关键雇员之间是否有实际存在或潜在的利益冲突,如果有,请说明解决办法_______________________________________

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    请说明,公司对知识产权、技术秘密和商业秘密的保护措施_________________

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    请说明,项目实施过程中,公司需要哪些外部支持,如何获得这些支持_______

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    第九部分  融资说明

    为保证项目实施,需要新增投资是多少_________________________________

     

    新增投资中,需投资方投入________________,对外借贷___________________

    公司自身投入______________。如果有对外借贷,抵押或担保措施是什么?____

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    请说明投入资金的用途和使用计划_______________________________________

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    希望让投资方参股本公司或与投资方成立新公司,请说明原因_______________

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    拟向投资方出让多少权益?计算依据是什么?_____________________________

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    预计未来3 ~5 年平均每年净资产回报率是多少?__________________________

     

    投资方可享有哪些监督和管理权力_______________________________________

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    如果公司没有实现项目发展计划,公司与管理层向投资方承担哪些责任?_____________________________________________________________________

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    投资方以何种方式收回投资,具体方式和执行时间__________________________

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    与公司业务有关的税种和税率,公司享受哪些政府提供的优惠政策及未来可能的情况,特别是市场准入、减免税等方面的优惠政策_________________________

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    需要对投资方说明的其它情况___________________________________________

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    第十部分  财务计划

    产品形成规模销售时,毛利润率为____________%,纯利润率为____________%

     

    请提供:

    未来3 ~ 5年项目盈亏平衡表

    未来3 ~ 5年项目资产负债表

    未来3 ~ 5年项目损益表

    未来3 ~ 5年项目现金流量表

    未来3 ~ 5年项目销售计划表

    未来3 ~ 5年项目产品成本表

    (第一年每个月计算现金流量,共12个月,第二年每季度计算现金流量,共四个季度,第三、四、五年每年计算现金流量,共三年)

    每一项财务数据要有依据,要进行财务数据说明。

    第十一部分  风险控制

    请详细说明该项目实施过程中可能遇到的风险(包括政策风险、加入WTO的风险、技术开发风险、经营管理风险、市场开拓风险、生产风险、财务风险、汇率风险、投资风险、股票风险、对公司关键人员依赖的风险等。以上风险如适用,每项要单独叙述控制和防范手段____________________________________

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    第十二部分  项目实施进度

    详细列明项目实施计划和进度,注明起止时间_____________________________

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    第十三部分